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Meet Nathan

Meet Nathan

Senior Front End Developer


Nathan is part of the team responsible for how customers interact with the website. He does coding to make the website logical and easy to use. His team looks for ways to make your experience on our website as streamlined as possible, whether you are looking for information or buying products. Nathan has been coding for many years.


Where are you from?

I grew up in Brockton, Massachusetts. When I was 12, my family moved to Atlanta, Georgia.


What's your favorite recreational activity and why?

I love creating art and music. I also enjoy cooking ethnic family favorites from my grandmother’s cook book. My favorite outdoor activities are camping and tracking with my dogs, fishing, gardening, building and fixing things, and caring for my 18 ducks, 15 chickens, 3 dogs, cockatoo, cockatiels, and sugar gliders (a small nocturnal gliding possum). We live in a rural community where I have lots of room for our pets.

As a farmer I’m always tinkering, developing closed systems using technology to produce food with fewer resources such as water, energy and space. I like to experiment with aquaponic systems. Aquaponics is the marriage of aquaculture (raising fish) and hydroponics (soil-less growing of plants). We grow fish and plants together in one integrated system.

My dream is to one day be able to disconnect from my phone and computer so I can concentrate on farming full time.

How did you first get involved with the company?

A friend showed me the product in 2010 and I was very impressed, having never seen an e-cig before.

Around the same time I was working as a freelancer. An Art Director I had worked with recommended me as a consultant to work on the Green Smoke® E-Vapor brand. An IT manager I had worked with also recommended they contact me. All roads led to the company for me!

What is your job now?

I am Senior Front End Developer. I am part of the team responsible for the UI aspect of the website, that’s User Interface Design. Our challenge is to make our customers’ experience of the website self-explanatory, efficient, and enjoyable.


What is your biggest professional challenge?

I love learning new ways of thinking and doing things, and also challenging myself to keep producing top quality code. It’s very important for someone in my position to stay on top of developments in our industry. Keeping up with new technologies, languages, frameworks, and best practices is the most challenging and also the most exciting and enjoyable part of my job.


What are top qualities needed to succeed at your job?

We work in a fast-changing environment. My manager, colleagues and I try to stay on top of the fads and latest trends, while staying true to the foundational principles of good layout and design.


What’s your favorite part of working on the company’s team?

We work in a relatively new industry with a cutting edge product. I enjoy the balanced atmosphere of working with dedicated colleagues, professionals who know how to get good work done with a dose of good humor.


What special trait do you possess that enables you to excel as a Front End Developer?

I’m an artist as well as a developer which gives me a huge advantage. My unique balance between left and right brain gives me both flexibility and structure in my thinking. I’m a quick learner and enjoy problem solving challenges.


What’s your favorite flavor blend and favorite designer battery? Why?

I like the way the black battery looks. My favorite flavor blends are Signature Red and Classic. The taste is great.


What have you learned from your career as a Front End Developer for Green Smoke® E-Vapor products?

I’ve learned two main things in my career: to think like an owner, and to design my job.

I approach challenges at work with an idea, “If this were my company what would I do to ensure success?” This idea keeps me performing at a level of excellence that advances my goals.

The other principle I learned is to think like an engineer but design like an artist. It’s more fun to design than to work, so I try to make my job fun. I see this job as an opportunity to create something new.


Enjoy browsing our website — carefully coded by Nathan.
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